ActiveCampaign – An In-Depth Review (2020)

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The heartbeat of any business is leads. But in order to acquire those leads, marketers need an email marketing platform or email autoresponder.

There are many opinions out there about which email autoresponder is best to use for any given business. Some people may be right in their opinions and some may just be picking dandelions in left field, oblivious to better options.

In this article, I’m going to give an in-depth look into ActiveCampaign, one of the most popular autoresponders. By the end of the article, you’ll know if it’s a good fit for you and why I recommend it.

What Is ActiveCampaign?

ActiveCampaign is an email autoresponder that many marketers use to set up their email marketing automation and other marketing communication.

It enables businesses to communicate with customers in a personalized and professional way while still automating the process.

What Features Does It Have?

Email Marketing

Email marketing is one of the key tools in many businesses. ActiveCampaign lets you decide how you want to use email marketing in your own business by giving you various options. Email marketing in ActiveCampaign is effective and simple to use.

One option is to send broadcast emails. Broadcast emails are a one-time email campaign to anyone or everyone on your list.

This is a good way to be able to communicate with your entire list if you have information or an announcement you want everyone to see.

Another option is Triggered emails. Triggered emails are emails segmented based on purchases, visits, engagement, etc. You can send Triggered emails automatically.

Email autoresponders is an important option in ActiveCampaign in order to create a system that runs on autopilot.

By using email autoresponders, you can automatically send pre-written emails.

For example, you could send a welcome email or series or you could deliver a lead magnet. You could also have a long sequence of emails that goes out automatically to anyone who opts-in to your email list.

Setting up email automation that is a sequence of emails to sell more products and services is email funnels.

You can even schedule your emails for specific dates and times. You never have to worry about writing and sending emails on birthdays or holidays.

Marketing Automation

There are various tools in marketing automation for ActiveCampaign.

Site tracking, sign up forms, migration services, advanced reporting, lead scoring, split action, goal tracking, attribution, and notification emails are some of the tools used in marketing automation.

These are extremely helpful in helping your business grow by knowing how to help each customer.

For example, attribution is where you can track the life cycle of a customer so you know where they come from and get insight into what their interests are.

Sales & CRM

In ActiveCampaign you can manage contacts and automatically update details for those contacts.

There are various tools in the sales & CRM features of ActiveCampaign.

There is sales reporting, marketing automation, lead scoring, and more. One of the tools called win probability lets you see how close you are to making a sale so you can use your time wisely to focus on closing the deal.

One really cool tool in active campaign is to be able to use CRM for IOS which enables you to manage tasks, make calls, close deals, and more all from your phone.


With the messaging feature in ActiveCampaign, you are able to connect in various ways with your audience.

As stated before you can use email marketing, but you also have the option of SMS marketing to send text messages to your customers. You can also use customer Facebook information to automate some of the work.

Another tool is site messages where you can respond to your customers directly on your site to answer their questions and help them on a more one-on-one basis.

Machine Learning

Crunching numbers is not the most exciting part of a business for many business owners, so having it done for you is ideal. That’s where Machine Learning comes in to play.

Machine learning is a valuable feature because it gathers your data and provides the numbers for you so that you can make better decisions for your business.

How Much Does It Cost?

ActiveCampaign has four pricing plans to choose from: Lite, Plus, Professional, and Enterprise.

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There is a 14-day free trial when you sign up for ActiveCampaign.

The pricing for each of the plans depends on how many contacts you have. The more contacts you have, the higher the price.

The Lite plan costs only $9 per month paid yearly if you only have 500 contacts and goes up with more contacts. Also, the price per month is higher if you pay monthly as opposed to yearly.

ActiveCampaign also offers free migration to transfer from any other platform you may currently be on.

The Lite pricing plan includes unlimited sending, email marketing, send newsletters, marketing automation, chat and email support, and you can have up to 3 users.

The Plus pricing plan, which is the most popular, includes everything from Lite plan, unlimited sending, CRM with sales automation, contact and lead scoring, deep data integrations, custom user permissions, custom branding, one-on-one training, SMS marketing, conditional content, and you can have up to 25 users.

The Professional pricing plan includes everything from the Plus plan, unlimited sending, site messaging, attribution, predictive sending, win probability, split automations, and you can have up to 50 users.

The Enterprise pricing plan includes everything from the Professional plan, unlimited sending, custom reporting, a custom mail server domain, a custom domain, a dedicated account rep, in-depth onboarding, free design services, free social data, phone support, uptime SLA, and unlimited users.


When deciding on an email autoresponder, ActiveCampaign is one of the best choices out there. With all the features and various tools it offers, it’s not surprising it’s a popular choice among so many marketers.

Click here to sign up for your 14-day free trial. 👉 ActiveCampaign

________________________________________________________________________*If you purchase anything through a link in this article, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you.

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