A while ago, most people were wondering what exactly TikTok was but right now, TikTok has taken over the social media space.
It has grown to one of the most downloaded apps in the world and is still trending. Now, people are actively using the platform to express their creativity.
Previously known in China as Douyin, Tiktok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming.
With over 750 million installs, it is no wonder that marketers have begun to see and utilize the potential of this platform.
Let’s dive in and see how you get started as a marketer on TikTok. First, let me give you a link to check out a $1 TikTok course I took that is pretty cool.
What is TikTok?
TikTok (formerly known as musical.ly) is a social media platform used to create, share, and discover short music videos.
It could be described as the new Karaoke for the digital era. The previous app it started as, musical.ly, was used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing.
Tiktok which was merged with musical.ly in 2018 has over 40% users from age 15-23. TikTok’s mission is “…to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.”
Tiktok is an app for pure entertainment so why and how would marketers want to advertise on this platform?
How did TikTok suddenly become an authorized place for business?
TikTok has moved from being hypothetical to being almost essential and fundamental for brands in a short while.
No one wants to be left out. However, the thought of having to start from the beginning on a new platform is scary.
Luckily this post is here to help you with everything you need to know on TikTok marketing strategies.
What to do first on TikTok?
Open An Account
Go to TikTok’s website. On the website`s home in the top right corner, you can sign up for a TikTok account and even make use of different options to sign up including Facebook, Google, Apple, Twitter, Instagram, and more.
If you don’t want to link your TikTok account to any of your social media accounts, you can use your phone number or your email address.
You will also be required to input some other fields which will not be visible on your profile page.
Set Up Your Profile
Once you have successfully signed up for an account, you can begin marketing your products and services.
But before doing that, there are some important things to do.
One of them is to set up your profile well. Your profile has to look good for brands to approach you to help market their products.
Your account has to be a pro account and business account. On TikTok, there are two kinds of pro accounts: the creator account which is for influencers, and the business account which is for business owners.
You then have to choose what kind of business you are doing and promoting on Tiktok. I would also recommend adding a profile picture and a link to your website or social media platforms.
Once all of this is done, you are ready to move to the next step.
Creating Content On TikTok
This is the most important step of TikTok marketing. Here are some of the tips you can use while marketing on TikTok.
Check Out Other Marketers’ Accounts
Take the time to list and study other successful marketers on Tiktok.
Check out as many accounts as you can on TikTok and once you find people who are actively using TikTok within your niche or industry, you can get inspiration from content on their profile.
Take a hint from their content and make it unique and original. Tweak it, change it, and make it your own.
Give Your Audience Something To Talk About
Use current trends to promote your products or services. Most trends might not be compatible with your brand but find a way to introduce it into your marketing.
I recommend that you take a cue from anything currently trending and infuse into your marketing.
You can even add a challenge to make it more amiable with your brand just to take advantage of the trend.
Make your adaptation into whatever it is you like, but make it entertaining, engaging, and something that will get the attention of the audience. Don’t forget, this is the kind of content TikTok was made for!
Add Great Hashtags
Hashtags are keywords or phrases you input while searching for particular content within the platform.
They can be used by TikTokers to increase the number of audiences on their account and get more followers.
You should use relevant hashtags that have something to with your brand. You can also use your competitor’s hashtags.
For example, if you are drinking coke in the video, you can add #coke as a hashtag. Also, make sure you add small, medium, and big hashtags.
The more you post content, the more your audience increases especially if you are just starting.
Content creators usually post one video per day so this is what you should aim for as a beginner. If possible, two videos per day are doable.
However, the best way of posting content on TikTok is by posting more than one video at once. Which means you should post in batches.
When you post consistently, it will be easier for people to find your account and follow you.
Take TikTok Marketing Courses
If you want to learn everything about TikTok, you have to take courses that are designed to teach you everything you need to know.
Why struggle on TikTok when you can get a course to teach you tips and tricks on how to succeed.
You can learn how the TikTok Algorithm works. You can get such courses on Udemy or Skillshare to learn TikTok marketing and how to create and post-viral video content.
Add Trending Effects
Add text, trending music, compliments, and anything that makes your content unique, educating, and entertaining before posting.
Do something that makes your content stand out. Trending effects can be found under the effects icon in Tiktok.
The effect tab is divided into Editing, Trending, Beauty, Funny, News, World, Interactive, And Animal categories.
TikTok also has a green-screen effect that lets you use any image of your choice as the video background, just like the way it is done on television or in movies.
Repost Already Posted Video
If you have content you have posted before and you didn’t get many views, you can repost the video. When reposting, you should add or change the hashtags, change the title, tweak it a little, to make it a little brand new so you can get better views.
Have Fun While Posting Content
Have fun and be original if you want to succeed on TikTok. Every user knows what they like and what they do not like. If they know that your content is not original, they simply won’t want to be a viewer of your content anymore.
TikTok is a ruthless platform. So calm down, breathe, before you create and post your content.
Although your content should be informative and educative, make it interesting and entertaining still. Have fun with audio, effects, filters, and more.
TikTok is a fast-growing platform and by picking up new trends, your content can go viral and you can get a lot of audiences quickly.
Being successful in TikTok mostly depends on new trends, getting hints for others, and making your content unique.
TikTok marketing strategies for brands is now setting trends. The platform is now popular and reaches capabilities that increase with each month passing by. You must consider giving it a try if you haven’t done so.
Make sure you use these tips above when doing TikTok marketing and your content will have a lot of audiences.
If you want to check out a $1 TikTok course I took Click Here, it has several tips that are worth way more than $1.
If you have any useful tips to add or questions, drop a comment down below.